Strategy and the Business Landscape, Fourth Edition
Pankaj Ghemawat
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
Рік:
2017
Видання:
4th
Видавництво:
Pankaj Ghemawat
Мова:
english
Сторінки:
192
ISBN 10:
1542852927
ISBN 13:
9781542852920
Файл:
PDF, 77.28 MB
IPFS:
,
english, 2017